How do SEO and PPC Work Together?

SEO and PPC are often mentioned as two separate techniques by SEO experts or a PPC company, but combining these two methods can yield greater results for any business. Generally, these two methods are considered to be alternatives to each other, with a digital marketing agency investing in one strategy at a time. This is a mistake, as SEO and…

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How to Make a Successful PPC Campaign?

PPC or Pay Per Click is a model of internet marketing used by PPC experts or businesses in which the advertisers are supposed to pay a fee each time their ad is clicked on search engines. This model is opposite to search engine optimization (SEO) where you earn visits organically. Unlike SEO which requires continuous efforts and patience, PPC brings…

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Google Ads vs Facebook Ads vs LinkedIn Ads

It wouldn’t be wrong to say that Digital Advertising has made it a lot easier, cheaper, and faster to advertise your products. With more and more users spending time on the internet, online advertising is the best way to promote your product or service and showcase your offers. A wise PPC expert does proper research and makes necessary adjustments in…

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What is PPC? Learn the Basics of PPC Marketing

PPC or pay-per-click is a type of internet marketing in which the advertisers pay money every time a user clicks on their ad. This model is exactly the opposite of SEO (Search Engine Optimization) in which the website owners need to earn the visits via organic search with no money involved. Search engine advertising is a form of PPC. It…

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Google Ads Hacks That'll Double Your Conversion Rate

Best Google Ads Hacks That’ll Double Your Conversion Rate

Ask yourself – Are your Google Ads optimized to their full potential? Does it drive conversions or generate revenue? Once your Google Ads campaign is running and you’re getting a good amount of clicks on your ads and keywords, the most important thing you need to keep a track of is that how many of these clicks get converted to…

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