PPC or pay-per-click is a type of internet marketing in which the advertisers pay money every time a user clicks on their ad. This model is exactly the opposite of SEO (Search Engine Optimization) in which the website owners need to earn the visits via organic search with no money involved. Search engine advertising is a form of PPC. It…
There is no point in building a big website if your potential users are unable to find it. But how to make sure that your website stands tall in the sea of the content on the web? SEO or Search Engine Optimization is how you help users find your website on search engines like Google, Yahoo, etc. By picking the…
Social Media is one of the pillars of a successful digital marketing strategy. Despite its huge significance, many businesses are still not utilizing its full potential. Social Media is not only about getting ‘shares’, ‘likes’, ‘follow’, and subscriptions, but understanding the needs of your audience and delivering content that doesn’t seem like a marketing strategy. To help you scale your…
Ask yourself – Are your Google Ads optimized to their full potential? Does it drive conversions or generate revenue? Once your Google Ads campaign is running and you’re getting a good amount of clicks on your ads and keywords, the most important thing you need to keep a track of is that how many of these clicks get converted to…
There’s a lot to dig into when we talk about SEO in present times. We need to put ourselves into the user’s shoes while creating the content. Here are the top 15 tips you need to keep in mind for a good ranking and visibility of your content: 1. Right Use of Keywords If you want to rank your website,…
Digital Marketing these days moves faster than the interests and behavior of customers. The current COVID situations have drastically changed the digital marketing trends. Business organizations need to be cautious about the future as the “new normal” has led to more and more services and products moving online. Marketers these days need to be nimble and accept the latest trends…
Bill Gates quoted, “If your business is not on the internet, then your business will be out of business”. It’s completely true as in today’s world, an online presence is the most important factor for boosting a business. But, are you capable of attaining an appropriate Digital Marketing presence for shaping your business yourself? Do you have enough resources and…